Transforming Brands, Delivering Results
We are proud to work with established names across the hospitality industry. From boutique eateries to global hotel chains, our solutions scale to fit your needs. Our proven track record spans decades of partnering with leading brands to deliver measurable, sustainable results that elevate guest experiences and operational excellence.
Our collaborative approach has helped industry leaders achieve digital transformation, operational efficiency, and market expansion across Malaysia and the broader ASEAN region.
Our Valued Partnerships
We've had the privilege of collaborating with a diverse portfolio of hospitality businesses, from emerging boutiques to established global chains. Our commitment to innovation and results has fostered strong relationships and tangible success for each partner.
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Explore some of the brands we've helped transform and elevate in the competitive hospitality landscape.
Led by Industry Veterans
Our leadership team brings together exceptional expertise, global perspective, and unwavering commitment to hospitality excellence. With decades of hands-on experience across diverse markets and property types, our founders provide the strategic vision and practical guidance that drives transformational results.
Yvonne Lim (FIH)
Co-Founder & Principal Consultant
Yvonne is a highly accomplished and results-oriented hospitality professional with over 25 years of extensive global tourism sector experience, including significant involvement in the Asian market. She has a proven track record of success in hotel and resort operations, sales & marketing, and travel technology, with specific expertise in driving growth and market penetration across Malaysia and ASEAN countries.
Her experience extends to international conference production, training, and strategic business development within complex organisational structures, including public listed conglomerates and international hotel groups. Yvonne's comprehensive understanding of both operational excellence and market dynamics enables her to deliver solutions that create measurable impact. Yvonne is a Fellow of the Institute of Hospitality, UK.
Lee Choon Loong
Co-Founder & Lead Consultant
With a career spanning over 30 years, Mr. Lee serves on the Executive Council of the National Tourism Council Malaysia (NTCM) and has served two terms on the UNWTO Affiliates Board (Regional Vice-Chair, East Asia & Pacific). His expertise lies in tourism feasibility studies, master planning, and public-private partnerships.
He has consulted on mega-resort developments in Genting Highlands and Sabah and contributed to the ASEAN Roadmap for Strategic Development of Ecotourism Clusters. His strategic vision and policy-level insights provide our clients with unparalleled access to industry intelligence and governmental perspectives that shape the future of hospitality.
A 360-Degree Approach to Hospitality Success
We deliver comprehensive solutions that address every dimension of hospitality excellence. Our integrated approach ensures that technology, training, and strategic guidance work in harmony to drive measurable results across your organisation.
Training Consultancy
Sales Training
Master effective lead generation, selling techniques, handling objections, and impactful site inspections with our Hospitality Sales & Marketing Masterclass series.
Digital Marketing
Leverage platforms like XiaoHongShu and AI applications for targeted reach and enhanced online presence in the hospitality sector.
Revenue Management
Optimise pricing and inventory strategies to maximise hotel revenue and profitability through data-driven approaches.
Customer Service
Enhance guest satisfaction through exceptional service, supported by professional e-learning certification courses powered by Typsy.
Global Sales Representation
Market Analysis & Strategy
We develop tailored sales plans for Malaysia outbound markets, identifying key opportunities for growth and market penetration.
Account Management
Cultivating strong relationships with key industry players, including corporate clients, travel agencies, and MICE organisers.
Sales Calls & Presentations
Generating new business and securing partnerships through compelling sales calls and presentations that highlight your unique value proposition.
Trade Show Representation
Promoting your properties and expanding your network at prominent B2B/B2C events and FAM trips globally.
Reclaim Your Revenue & Customer Data
Digital Solutions That Put You Back in Control
We deploy direct ordering systems on your website and social media to bypass excessive third-party commissions. Take control of your customer relationships, build valuable first-party data, and dramatically improve your profit margins by eliminating intermediary fees that erode your bottom line.
Direct Orders
- Mobile ordering interface
- Table reservations
- Pre-ordering capabilities
- Contactless payment integration
Marketing Tools
- Auto-track promotion redemption
- First-order discounts
- Free delivery radius settings
- Customer loyalty programmes
Operations
- Automated order management
- Payment gateway integration
- Logistics support
- Real-time analytics dashboard
Transparent Pricing Structure
Approximately RM10 per day for complete ownership of your digital ordering ecosystem. Calculate your ROI: if third-party platforms charge 30% commission and you process just RM30,000 monthly in orders, you're losing RM9,000—our solution pays for itself many times over.
Not Just Training—A Transformation Journey
Our distinctive four-phase methodology ensures that training translates into tangible performance improvements. Unlike conventional workshops that end when participants leave the room, our approach embeds learning into daily operations and drives measurable behavioural change.
01
Diagnosis
Pre-course health checks and surveys conducted 2 weeks prior to customise content to your hotel's specific statistics, challenges, and strategic objectives. We analyse current performance metrics and identify priority areas.
02
Immersion
3 Full Days of accelerated, modular workshops (Face-to-Face or Blended) designed for busy hoteliers. Interactive sessions combine theory with practical application, case studies, and role-playing exercises.
03
Coaching
1-on-1 coaching sessions within 2 weeks post-training to address individual roadblocks, refine action plans, and provide personalised guidance on implementation challenges.
04
Evaluation
Post-course performance review within 3 months to measure ROI and actual progress against established KPIs. We document improvements and recommend next steps for continuous development.
"This isn't about attending a workshop—it's about fundamentally transforming how your team thinks, performs, and delivers results."
Signature Courses
Our flagship training programmes represent the culmination of decades of hospitality expertise, distilled into intensive, results-focused learning experiences. Each course is designed to deliver immediate practical value whilst building long-term strategic capabilities.
Sales & Marketing Masterclass
Duration: 3 Days (21 Hours)
Focus: Post-Covid sales strategies, 7-step marketing plans, and maximising revenue mix across all distribution channels.
Outcome: Participants leave with SMART action plans for the next 12 months, complete with specific tactics, timelines, and measurable objectives.
- Lead generation techniques
- Objection handling frameworks
- Site inspection excellence
- Digital sales integration
F&B Digital Mastery
Duration: 1 Day Intensive
Focus: Transitioning from paper trails to automated workflows, upselling online, and social media contests that drive engagement and revenue.
Outcome: A customised online business strategy and 12-month content calendar tailored to your brand, audience, and business objectives.
- Platform selection & setup
- Content creation strategies
- Customer data utilisation
- Performance analytics
Both courses are eligible for HRD Corp funding, making world-class training accessible and affordable. Our instructors bring real-world experience from leading international hotel groups, ensuring that every lesson is grounded in practical application.
Learn Anywhere, Anytime
Accessible, Bite-Sized, and Multi-Lingual Learning
Our e-learning platform revolutionises hospitality training by delivering professional development directly to your team's fingertips. No more scheduling conflicts, travel expenses, or operational disruptions—learning happens when and where it's most convenient.
Micro-Learning
"Show & Tell" video lessons designed specifically for busy staff. Each module focuses on a single skill or concept, typically 5-10 minutes in length, allowing employees to learn during breaks or quiet periods.
Global Reach
Content available in over 30 languages including English, Mandarin, Hindi, and Bahasa Malaysia. Break down language barriers and ensure consistent training quality across multicultural teams.
Certification
Endorsed by the Institute of Hospitality UK. Upon successful completion, learners receive internationally recognised credentials that enhance their professional profile and career prospects.
CPD Points
Continuing Professional Development credits are awarded upon successful completion, supporting career advancement and demonstrating commitment to professional excellence.
Our platform tracks progress, identifies knowledge gaps, and provides managers with detailed analytics on team development. Courses cover everything from front-desk operations and housekeeping excellence to advanced revenue management and leadership skills.
Why Choose DHIC?
In a crowded consultancy landscape, what makes Discovery Hotel Industry Consultancy the right partner for your business? Our unique combination of credentials, experience, and commitment sets us apart.
Approved HRD Corp Provider
Our status as an approved training provider means your investment in employee development qualifies for government grants and subsidies, dramatically reducing your training costs whilst building world-class capabilities.
50+ Years Combined Experience
Our leadership team has worked across every segment of hospitality—from budget properties to ultra-luxury resorts, from independent boutiques to global chains. This breadth ensures we understand your unique context.
PATA & IoH Connections
Our membership in prestigious industry organisations such as Pacific Asia Tourism Association (PATA) and our founders' past and present leadership roles such as in UNWTO and IoH provide unparalleled experience with global best practices, emerging trends, and policy developments that shape the future of hospitality.
Hands-On Approach
Unlike large consultancies that delegate to junior staff, all work is personally handled or overseen by our Principal Consultants. You get veteran-level expertise on every engagement, every time.
Digital Transformation Made Simple
The hospitality industry is experiencing unprecedented technological disruption. From AI-powered booking systems to social media marketing platforms, the digital landscape offers enormous opportunities—but also significant complexity. We help you navigate this transformation strategically.
Assessment
We audit your current digital capabilities, identify gaps, and benchmark against industry leaders to understand your starting point.
Strategy
We develop a phased digitalisation roadmap that prioritises high-impact initiatives whilst respecting budget constraints and operational realities.
Implementation
We manage vendor selection, system integration, and staff training to ensure smooth deployment with minimal disruption to operations.
Optimisation
We continuously monitor performance, gather user feedback, and refine systems to maximise adoption and return on investment.
Our approach balances cutting-edge innovation with practical implementation. We don't recommend technology for technology's sake—every digital initiative must deliver clear business value, improve guest experiences, or enhance operational efficiency.
Revenue Management Excellence
Maximising Profitability Through Strategic Pricing
Revenue management is both science and art—combining data analytics with market intuition to optimise pricing, inventory allocation, and distribution strategies. Our comprehensive approach helps you extract maximum value from every room, every night.
Dynamic Pricing
Implement sophisticated algorithms that adjust rates in real-time based on:
- Demand forecasting
- Competitor positioning
- Market conditions
- Booking patterns
- Special events
Channel Management
Optimise distribution across all channels:
- Direct bookings
- OTA partnerships
- Corporate accounts
- GDS platforms
- Metasearch engines
Performance Analytics
Track critical metrics:
- RevPAR & ADR
- Occupancy rates
- Market share
- Booking lead times
- Length of stay
We train your team to use industry-leading revenue management systems whilst developing the analytical thinking required to make sound pricing decisions. Our clients typically see 15-25% improvements in RevPAR within the first year of implementing our recommendations.
Sales Excellence Programme
Exceptional sales performance doesn't happen by accident—it's the result of systematic skill development, clear processes, and consistent execution. Our Sales Excellence Programme transforms your sales team into a high-performing revenue generation engine.
1
Lead Generation Mastery
Learn proven techniques for identifying, qualifying, and nurturing prospects across corporate, leisure, and MICE segments. Build a robust pipeline that ensures consistent revenue flow.
2
Consultative Selling
Move beyond transactional selling to become a trusted adviser. Understand client needs deeply, propose tailored solutions, and demonstrate clear value proposition that commands premium pricing.
3
Objection Handling
Develop confidence in addressing price concerns, competitive comparisons, and procurement objections. Turn resistance into opportunities to reinforce your unique selling points.
4
Site Inspections
Master the art of showcasing your property. From pre-visit preparation to follow-up strategy, learn how to create memorable experiences that convert prospects into confirmed bookings.
5
Negotiation Skills
Secure profitable contracts whilst maintaining strong client relationships. Understand when to hold firm on pricing and when flexibility creates long-term strategic value.
MICE Market Expertise
Capturing the Lucrative Meetings, Incentives, Conferences & Events Segment
The MICE segment offers exceptional revenue potential—groups book multiple rooms, generate substantial F&B revenue, and often book well in advance. However, winning this business requires specialised knowledge, relationships, and service capabilities.
Market Intelligence
We provide detailed insights into MICE buyer behaviour, booking patterns, decision criteria, and emerging trends. Understand what event planners truly value and how to position your property effectively.
Relationship Development
Access our extensive network of corporate travel managers, event planners, PCO professionals, and DMC partners. We facilitate warm introductions and help you build the relationships that drive repeat MICE business.
Proposal Excellence
Create compelling proposals that win business in competitive situations. Learn how to structure pricing, highlight unique capabilities, and present information in formats that resonate with buyers.
Operations Support
MICE groups require flawless execution. We help you develop robust operational processes, banquet event orders, and communication protocols that ensure seamless delivery and generate positive testimonials.
Our MICE consultancy services have helped properties across Malaysia capture market share in this high-value segment, building sustainable revenue streams that weather seasonal fluctuations.
Ready to Elevate Your Business?
Whether you need a feasibility study, a digital overhaul, or team training, we are your partners in success
The hospitality landscape has fundamentally changed. Guest expectations are higher, competition is fiercer, and technological disruption is accelerating. Standing still is no longer an option—businesses must evolve or risk irrelevance.
Discovery Hotel Industry Consultancy provides the strategic guidance, practical tools, and ongoing support you need to thrive in this dynamic environment. We've helped dozens of properties across Malaysia and ASEAN navigate complex challenges, seize emerging opportunities, and build sustainable competitive advantages.
Schedule a Call
Book a complimentary 30-minute consultation to discuss your challenges and explore potential solutions.
Receive Proposal
We'll develop a customised proposal outlining our recommended approach, timeline, and investment requirements.
Begin Partnership
Once aligned, we commence work immediately, bringing decades of expertise to your most pressing priorities.
Don't let another quarter pass without addressing the strategic imperatives facing your business. Contact us today to start the conversation. Your future success begins with a single decision to seek expert guidance.